Ideogram, a company whose AI makes pictures from a typed description and which says it fixed AI's old habit of garbling words in images, launched Ideogram Vector on Oct. 22. It makes logos, stickers, print designs and illustrations from a typed request or an existing picture, and saves them as SVG files, a common format for what designers call vector art. Ideogram says it is the company's first AI built to make this kind of art.
Most AI images are flat pixels, Ideogram says: you can't edit them, and they blur when you make them bigger. Vector art is built differently. Instead of a grid of colored dots, the file describes each shape, line and color, so, as Ideogram puts it, the same logo can go from a small label to a large poster with crisp edges, and a designer can pick out one shape and change it. That description is written as text a computer reads, a kind of code. Ideogram's founder, Mohammad Norouzi, says this means people can make exact changes instead of asking the AI again and hoping it comes out right. So can AI agents, which are AI that can carry out tasks on their own, such as using apps and websites, instead of only answering questions.
In the video, a logo Ideogram made gets changes to its icon and colors, then is dropped into finished designs. A landscape illustration then gets new versions, which Ideogram says AI agents can make by editing its code directly. Ideogram says the files are small, have see-through backgrounds and are ready to animate.
Ideogram Vector is open now on Ideogram's own site and to developers, who pay between 10 and 32 cents for each file.
Every example so far comes from Ideogram itself. How well it handles complicated artwork, and how much cleanup its files need before a designer can use them, will be clearer once people outside the company try it.